About Us

Laura Betterly

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Laura is what you might call a serial entrepreneur. Even though, her first passion was playing the guitar (she performed in NYC punk bands in the late 1970’s and early 1980’s), she has spent much of her career as a tech geek, taking care of the marketing and promotion for her clients in addition to several of her own projects . She was one of the co-founders of Visiosonic (PCDJ.COM) in 1999 and was in charge of the PR and Marketing. Thanks to her, PCDJ gained recognition as the first dual MP3 Player for DJ’s. This free application was downloaded more than 9 million times. On behalf of her company, she entered into a relationship with other tech companies such as MP3.com and Live365.com and worked with music industry notables such as Ice T, Nile Rodgers, Jam Master Jay and Chaka Kahn just to name a few. She also was also one of the co-founders of In Touch Media Group which engaged in Internet marketing and PR.

Laura was no stranger to hi-tech as her father, the inventor of instant-replay, helped cultivate a sound background in business and technology in her from the very beginning of her life.

She has been featured as a speaker at such prestigious organizations such as CES (The Consumer Electronics Show), Winter Music Conference, NARAS, the Grammy’s organization as well as the Federal Trade Commission. Laura has been interviewed extensively and featured in the media such as The Wall Street Journal, The Washington Post and Newsday as well as on CNN, CNN and NPR. In fact, she has been interviewed in and been on over 200 newspaper, TV, and radio shows.

In late 2010, Laura put together “Mobile Local Fusion” a marketing course designed to teach others the basics of local and mobile marketing. It’s published by marketing powerhouse and Guru, Ryan Deiss. To date, Laura has over 10,000 students who are gaining new clients and getting results.

Steve Blom

Steve is the Vice-President of R&D and resident Google Adwords Specialist. In fact, Steve was one of the first 100 people to be certified by Google in 2002. He started, ran successfully, and sold both online and offline companies in the past. He got his start in the early 1990’s with his chain of Retail kiosks. He built the operation from the ground up; and, built sales to over 3 million dollars a year. Within a little over a year, he was able to sell it to a competitor.

Steve was also one of the founding partners of In Touch Media Group; and headed up their Search Engine Marketing division as well as producing the Google AdWords 30 Day Boot Camp CD’s with over 10,000 copies sold. He continues to develop new techniques to maximize online revenues for himself and his clients.

Drew Graef

Drew has a degree in marketing. He has over 15 years experience directing sales and marketing activities in a wide variety of areas as holistic health, legal, and franchising. He oversaw the expansion of a new franchise from a start-up to over 100 franchises. The last several years he has been helping companies utilize the Internet to increase their sales and Online presence.

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