Advertising Is Paid Communication Through Non-Personal Medium

Posted on June 17th, 2011 by admin1 in Political Campaign Advertising

Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, Time shifted advertising,underwriting, and sales promotion. Every major medium is used to deliver these messages: television, radio, movies, magazines, newspapers, the internet, and billboards. Advertising clients are predominantly, but not exclusively, for-profit corporations seeking to increase demand for their products or services. Other organizations that frequently spend large sums of money on advertising include political campaigns, interest groups, religion-supporting organizations, and the military of the United States. Other non-profit organizations are not typical advertising clients, and rely upon free channels, such as public service announcements.

Advertising is important not only for company growth. It is also important for company image. Some of the company’s product cannot be purchased by every one or it may not needed by every one. Still companies are giving ads in TV,radio etc. Because it will give some extraordinary image to the company or about the company from public/society.
Obviously it leads to company growth(sometime indirectly)

One Comment on “Advertising Is Paid Communication Through Non-Personal Medium”

  1. nami

    Advertising is important not only for company growth. It is also important for company image. Some of the company’s product cannot be purchased by every one or it may not needed by every one. Still companies are giving ads in TV,radio etc. Because it will give some extraordinary image to the company or about the company from public/society.
    Obviously it leads to company growth(sometime indirectly)References :

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